All too “Un”well

Ticketmaster cancels the general sale of Taylor Swift’s tour due to high demand


Ticketmaster Tweeted the cancellation of general ticket sales for Taylor Swift’s “Eras” tour

Grace Lovejoy, Features Editor

On Nov. 1, Taylor Swift announced her “Era Tour” on Instagram. Swift announced she will have a verified fan ticket sale on Tuesday, Nov.15. To enter the Verified Fan Sale, you had to register through Ticketmaster, and you would receive an email if you were selected to be in the sale. The site opened at 2:00 p.m. Eastern Time and the site crashed at 12:30 p.m. Eastern Time. The site was opened to 1.5 million users who were selected for the verified fan presale.

Fourteen million people hit the site. Fans quickly started posting on social media, asking if they were kicked out too. When fans would wait in the queue, and they would get to 1 person in front of them. It would immediately redirect them to the back of the line.

On Nov. 17, the day before the general ticket sale, Ticketmaster posted a tweet saying, “Due to the extraordinarily high demand on ticketing systems and insufficient remaining ticket inventory to meet that high demand, tomorrow’s public sale for Taylor Swift’s The Eras Tour has been canceled.”

Swift sent out a message on her Instagram story saying, “There are a multitude of reasons why people had such a hard time trying to get tickets, and I’m trying to figure out how this situation can be improved moving forward.”