Student by morning, entrepreneur magician by the late afternoon. Dante Coiro has turned his talents of illusion to a business. Trading his backpack for a briefcase full of tricks, Coiro has began his hustle for his passion, magic.
“I’ve always wanted to be my own boss, and with the help of all of my friends, family, and teachers they’ve made it possible,” Corio said.
Card magic, balloon animals, coin tricks, pyrotechnics and hypnotics, Coiro has it all.
“It kind of just started as a fun idea with me and my friends, but I eventually gave it a shot and it actually worked,” Coiro said.
But once the show began, there were some hurdles to overcome.
“One big thing I had to face was getting my name out there because I didn’t have money for ads so I had to be creative with advertising my shows,” Coiro said.
Others might have seen the lack of advertisement as a setback, but Coiro saw it as the perfect opportunity.
“Me and my best friend designed and printed out business cards then we went to Glenloch Recreation Center and I performed free shows to people and gave out balloon animals to little kids and sometimes bigger kids,” Corio said.
Faced with the challenge of advertising, Coiro solved it by simply doing what he loved, performing. It might be a one man performance, but there are many behind the curtains supporting him.
“Things would definitely be way harder if I didn’t get the help I got, my girlfriend and her family have been helping me, my friends show a lot of support and help spread the word, and even my teachers help me out by letting me perform mini shows in class when we have down time,” Coiro said.
All in all his biggest supporter is his girlfriend Morgan Whytlaw.
“My mom loves Dante. She was on Facebook and saw a magic opportunity for him and she sent a screenshot of it [to] Dante. She gave them his business card and they reached out and he was so excited,” Whytlaw said.
And that was how Coiro secured his first big magic job. One of his more recent gigs was at a hospice center.
“Morgan’s mom found me a show I could do at a hospice center for the elderly and I’ve been practicing daily to prepare for them,” Coiro said.
